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ILM: 09: Digital Out-of-Home: Expanding the Interactive Experience for the...
How about that fourth screen? This growing media sector is projected to grow at an annual CAGR of 13.5 percent through 2013 with a total category take of $3.7 billion. But, trying to define what DOOH...
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BIA/Kelsey Commentary: Economic Signs Looking Up for Traditional Media
By Steve Passwaiter, VP, Business Development We head into the New Year severely chastened by the historic revenue declines of the past year. For traditional media companies — not so much the new...
View ArticleAllbritton Ups the Localism Ante Via Cross Platform
By Steve Passwaiter and Rick Ducey For broadcasters, it is an article of faith that “localism” is a point of differentiation that adds value to their operations. Localism tends to mean local news,...
View ArticleIs This Really News? Cable Upfront to Surpass Broadcast
A headline in a recent Broadcasting and Cable newsletter suggested that the cable upfront appears to be ready to surpass the broadcast market’s recent $9 billion plus take from advertisers. Estimates...
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Scaling Local Production? Fisher and SpotMixer Boost Video Creation...
While this news has been out for a little while, we thought it was interesting that a company with powerful TV assets would initiate a deal with a company that provides high-quality, affordable video...
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Pittman Promotion Lifts the Volume of Radio
The news came over the wires this weekend that Bob Pittman has been named as the new CEO for radio and outdoor giant Clear Channel Communications. Pittman, who is the opening keynoter at ILM West...
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Oh, Oh, Aereo…
Headlines in the media world have been full of analysis about Barry Diller’s eight-figure investment in Aereo. Aereo plans to offer MDU (multiple dwelling unit) residents in New York City the chance...
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Happy Days in MSO Land…
Nielsen reported yesterday that ad spending on national cable networks has caught up to where their broadcast network brethren now stand. That’s a big acknowledgement that the investments in...
View ArticleNational Brands=Local Revenue?
We’re looking forward to seeing everyone in Boston Mon-Wed. for our next conference gathering entitled “Leading in Local-The National Impact.” The title of this event represents a bit of a change for...
View Article40 Million Reasons to Love E-Commerce for SMB’s: An Austin tale
Recently, I had the opportunity to speak with Ryan Roch who is a member of the partner team at Bigcommerce. This firm just made headlines recently by raising an additional $40m in venture capital....
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